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Parle G

Autor:   •  August 29, 2015  •  Case Study  •  2,857 Words (12 Pages)  •  907 Views

Page 1 of 12
  1. 1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  2. 2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  3. 3. • Channel Dynamics
  4. 4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  5. 5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  6. 6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  7. 7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  8. 8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  9. 9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  10. 10. • • Driving mantra - “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion
  11. 1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  12. 2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  13. 3. • Channel Dynamics
  14. 4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  15. 5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  16. 6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  17. 7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  18. 8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  19. 9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  20. 10. • • Driving mantra - “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion
  21. 1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  22. 2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  23. 3. • Channel Dynamics
  24. 4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  25. 5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  26. 6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  27. 7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  28. 8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  29. 9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  30. 10. • • Driving mantra - “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion
  31. 1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  32. 2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  33. 3. • Channel Dynamics
  34. 4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  35. 5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  36. 6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  37. 7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  38. 8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  39. 9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  40. 10. • • Driving mantra - “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion
  41. 1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  42. 2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  43. 3. • Channel Dynamics
  44. 4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  45. 5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  46. 6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  47. 7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  48. 8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  49. 9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  50. 10. • • Driving mantra - “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion
  51. 1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  52. 2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  53. 3. • Channel Dynamics
  54. 4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  55. 5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  56. 6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  57. 7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  58. 8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  59. 9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  60. 10. • • Driving mantra - “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion
  61. 1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  62. 2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  63. 3. • Channel Dynamics
  64. 4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  65. 5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  66. 6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  67. 7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  68. 8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  69. 9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  70. 10. • • Driving mantra - “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion
  71. 1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  72. 2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  73. 3. • Channel Dynamics
  74. 4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  75. 5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  76. 6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  77. 7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  78. 8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  79. 9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  80. 10. • • Driving mantra - “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion
  81. 1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  82. 2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  83. 3. • Channel Dynamics
  84. 4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  85. 5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  86. 6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  87. 7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  88. 8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  89. 9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  90. 10. • • Driving mantra - “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion
  91. 1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  92. 2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  93. 3. • Channel Dynamics
  94. 4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  95. 5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  96. 6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  97. 7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  98. 8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  99. 9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  100. 10. • • Driving mantra - “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion
  101. 1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  102. 2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  103. 3. • Channel Dynamics
  104. 4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  105. 5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  106. 6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  107. 7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  108. 8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  109. 9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  110. 10. • • Driving mantra - “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion
  111. 1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  112. 2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  113. 3. • Channel Dynamics
  114. 4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  115. 5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  116. 6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  117. 7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  118. 8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  119. 9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  120. 10. • • Driving mantra - “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion
  121. 1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  122. 2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  123. 3. • Channel Dynamics
  124. 4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  125. 5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  126. 6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  127. 7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  128. 8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  129. 9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  130. 10. • • Driving mantra - “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion
  131. 1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  132. 2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  133. 3. • Channel Dynamics
  134. 4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  135. 5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  136. 6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  137. 7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  138. 8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  139. 9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  140. 10. • • Driving mantra - “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion

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