Omani Vegetable Oils & Derivatives Co.
Autor: bishara • December 20, 2017 • Case Study • 1,476 Words (6 Pages) • 539 Views
Table of Content:
Executive Summary | 2 |
Mission | 2 |
Objectives | 3 |
Situation Analysis | 3 |
Strength | 3 |
Weaknesses | 4 |
Opportunities | 4 |
Threats | 4 |
Marketing Strategy | 4 |
Target Market | 4-5 |
Marketing Mix | 5,6 |
Implementation and Control | 6 |
Implementation | 6-7 |
Control | 7-8 |
Reference | 9 |
Executive summary
Omani Vegetable Oils & Derivatives Co. (L.L.C) was started in 2005. The company located in Salalah, Sultanate of Oman. The company has branch offices in Muscat, United Arab Emirates and Saudi Arabia. The company provides the highest quality oils that are healthy to the consumers for daily consumption. The brand have different names in the market and stores which are Al Safa , A Saadah, Salalah , Taibah , Sahi , Bahjah, Diyah , Sunlife and A’Safwah. Also, the company provides private labeling for different retails. The company use multi distribution channels across Middle East and African region that is a reason of the expanding to different countries. In addition, the successful operations help the company to occupy a significant market existence in diverse countries.
The products are high quality to meet the customer’s satisfaction and needs with fully automatic high speed filling machinery and equipment that conforming to international standards and under strict hygienic conditions. The employees are highly qualified technical skills with a great experience in food manufacturing.
Mission
Omani Vegetable Oils & Derivatives Co believes that quality is not an end but the way of life. The company mission is to offer the best quality and healthful goods at the most competitive prices and to provide value for money. And the vision is to have powerful commitment to sustainable business practices and healthy approach to growing the business they are ready to continue to deliver reliable and consistent growth.
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