Ethical Dilemma: Inspire Learning Corporation

Ethical Dilemma: Inspire Learning Corporation

Viewpoint: The CEO of the company.

Central Problem: Setting the company’s business ethical standards in its pursuit to attain its goal to be the top educational software provider.

Become the top educational software provider in five years.

Objective: To establish, within the year, a company culture defining its ethical standards that will cause sales people to make ethical decision while aiming for the company’s goal of becoming the top educational software provider.

To meet a million dollar sales target for each of the sales reps per

year.

SWOT Analysis:

Strength - The innovative, highly regarded math, language, science, and

social studies programs which the company developed for the K-12

market.

- The highly positive response from the target market.

- The company has goal-oriented sales representatives.

- Cutting-edge research.

Weaknesses - The lack of a defined set of ethical sales practices offered to each

sales professional.

- The lack of solid dealer relationship.

- The company has no market presence.

- Cost of the software maybe expensive and may not fit for the

Budget of some schools.

Opportunities - The business is expanding, with many future opportunities for success.

- The company has a competitive edge when it comes to developing the software for the target market.

- Study / review other school activities that may need software to

improve learnings.

Threats - The unexpected last-minute cuts in the customer’s system’s budget.

- Change in the Government policies and/or school curriculum.

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