David Jones Case
Autor: Shuimu • March 26, 2014 • Study Guide • 913 Words (4 Pages) • 1,190 Views
Recommendation:
1. Omni channel retailing as it represents a huge opportunity for david jones: (online sales)
• Omni channel shoppers are 4 to 6 times more valuable than single channel customers
• Sales through these channels are more profitable than the in-store channel.
Customers will have view of inventory across all this channels:
1. David Jones’ apps;
2. Web store &mobile Web store,
3. call centre,
4. Social commerce.
David Jones customers will be able to research, browse, shop and organise delivery, across all major mobile devices. And implement a multi-app approach, like initial roll-out for iPhone, iPad and Android devices has already exist so perhaps they can do something for HTC and Nokia User.
Recommendation:
1. Omni channel retailing as it represents a huge opportunity for david jones: (online sales)
• Omni channel shoppers are 4 to 6 times more valuable than single channel customers
• Sales through these channels are more profitable than the in-store channel.
Customers will have view of inventory across all this channels:
1. David Jones’ apps;
2. Web store &mobile Web store,
3. call centre,
4. Social commerce.
David Jones customers will be able to research, browse, shop and organise delivery, across all major mobile devices. And implement a multi-app approach, like initial roll-out for iPhone, iPad and Android devices has already exist so perhaps they can do something for HTC and Nokia User.
Recommendation:
1. Omni channel retailing as it represents a huge opportunity for david jones: (online sales)
• Omni channel shoppers are 4 to 6 times more valuable than single channel customers
• Sales through these channels are more profitable than the in-store channel.
Customers will have view of inventory across all this channels:
1. David Jones’ apps;
2. Web store &mobile Web store,
3. call centre,
4. Social commerce.
David Jones customers will be able to research, browse, shop and
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