Bsb 8203 – Enterprise Development - Idea Generation and Evaluation

Table of contents:

PART ONE:

Reflection …………………………………………………………………………………………………………………… 2-4

PART TWO: REPORT

1.0        Current state of service ……………………………………………………..…………………………… 4

2.0        Market for the service ………………………………………………………………………..………….. 5-8

3.0        Values and vision …………………………………………………………………………………………..... 9

3.1        values …………………………………………………………………………………................... 9

3.2        Vision statement …………………………………………………………………..……………… 9

4.0        Mission statement …………………………………………………………………………………………… 9

        4.1        Translate to action……………………………………………………………….……………….. 9-11

5.0        Appendices……………………………………………………………………………………………………….. 12-21

        5.1        Appendix 1 ……………………………………………………………………………………........ 12-14

        5.2        Appendix 2 ……………………………………………………………………..……………………. 15-21

        6.0        References ………………………………………………………………………………….……….. 22-23

Part one: Reflection

It is required to testify whether creating, learning and innovating lead to competitive advantage. To do so it is essential to have a good understanding of each of these words meaning. Competitive advantage “refers to a company or organization having an advantage over its competitors as a result of offering lowers prices, providing greater value or simply offering superior benefits for the consumers”. Creating “is a process of generating new ideas which drives an organization to subtilize something useful and new”. Innovating is coming up with different tactics to do things. Learning can simply be defined as acquiring knowledge (Business dictionary, n.d.).

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