An Analysis of Control of Franchisee Based on McDonald’s Case

An Analysis of Control of Franchisee Based on McDonald’s Case

Contents

Abstract        

I.        Introduction        

II.        Literature review        

III.        Methodology        

i.        The Financial Perspective        

ii.        The Customers Perspective        

iii.        The Internal Business Perspective        

iv.                

IV.        Financial Balanced Scorecard        

i.        Increase Return on Capital Employed(ROCE)        

ii.        Maximize Profitability        

iii.        Reduce Cost        

V.        Customer Balanced Scorecard        

i.        Satisfaction Rate        

ii.        Customer Experience Survey        

iii.        Feedback On Innovation Product        

VI.        Internal Business Balance Scorecard        

i.        On-time Delivery        

ii.        New production process        

iii.        Reduce cycle time        

iv.        Reduce salt and sugar rate        

VII.        Learning and Growth        

i.        Employee training        

ii.        Product innovation plan progress        

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