Camu

1. If no immediate change is for seen in regards to Novel Food Regulations in the EU then camu camu will have to take a different approach to in order to get into the European market. The approach that seems more logical would be through the use of camu camu as a dietary supplements. The laws in Europe are less rigorous and more affordable for a company to provide the right evidence of the benefits of camu camu in the supplement market. Another suggestion would for companies to make cosmetic products with camu camu.Also, since it’s a newer product people will be able to use the internet to see the actual benefits of it and there will not be any false theories that have been passed down from older ignorant generations.

1. The strategy that Navatias is using to put camu camu on the market is making it appear extremely health centered. This approach makes products containing camu camu very appealing to many individuals. Essentially, people will want to purchase these items because it speaks to their “health” conscience and they believe that they are adhering to a healthy lifestyle. Also Navatias is using global branding to show how it is stronger than just local brands.

1. No, I would not recommend that Peru implement the same strategies that are being used in America to be used in other countries. This is because other the health trends that exists in America may not be the same elsewhere. Currently, there is a big emphasis on healthy lifestyles in the United States. However, if this is not the case in other countries, it would not influence people to buy the product.

1. Yes, I would recommend that Amazon Herbs follow a similar approach to camu camu for a couple of reasons. Firstly, camu camu has already paved the way for other products that are foreign to the U.S. that have similar health benefits. Amazon Herbs can essentially use that path to brand itself to the American People. Secondly, there currently a successful company called Navitias that has built a brand that people have come to love and trust in the U.S. By Navitias making another line of products that has Amazon Herbs it would be the easiest most cost effective way to get them into the American market.

1. The strategy that I would recommend to Peru for cami camu in the North American market would be a couple of methods. Firstly, the use of adaption to the culture in North America. The desire for such a product and its benefits might be very different to why people in Peru use it. They would need to understand what the American culture is and promote the product benefits based off what the American people desire. However, at the same time keep the standardization of the product that it originates from Peru. Whether it be through the colour or images on the packaging of the product to give it that feeling that the product has a natural feeling of originating from Peru.

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