Roy’s on Melville
Autor: steihandi • April 6, 2015 • Essay • 950 Words (4 Pages) • 761 Views
BSBRES401A Assessment 1
Name: Stephanie Englesakis
Student number:
Roy’s on Melville
Task 1
Roy’s on Melville is a popular inner city restaurant in the suburb of Brunswick. It is mostly known for its wood fired pizza and great coffee. It opened in 2011 and currently has 15 employees all working at this great restaurant. Roy’s on Melville offers breakfast, lunch and dinner making it really popular for locals and tourists to come and taste their wide range of food. It offers free home delivery and also pick up. The restaurant and coffee industry is huge and in the past five years has expanded 22 % in Melbourne and contributed $3.3 billion in 2009-2010 and has employed 120,000.
Roy’s on Melville is a popular attraction for the youth, often playing the last tracks and special offers. It is the go to place to order pizza and many other dishes like pasta, fish and salads, especially on a Friday and Saturday night. Sometimes it is possible that there are no tables left and reservations are rejected.
The plan for expansion for Roy’s on Melville has been deeply thought out and planned to make sure that the reason and suggestion will be a guarantee success. When expanding there is a lot to consider; why are you expanding?, will it be more profitable in the long term?, how will your business expand? . All these questions and more need to be inspected and a research plan needs to be thoroughly developed because making the wrong decision could bankrupt the business. The ways that Roy’s on Melville will develop is by expanding the current size of the shop and make it bigger and better. This will make Roy’s on Melville one the biggest restaurants in the northern suburbs.
The choice of expanding Roy’s café was based on a lot of logical and strategic reasons. The reasons for expansion are as follows:
Reason | Explanation |
New personal | Their needs to be new employees to accommodate the expanding business and create a fair ratio between staff and customers. When hiring new employees it is important to consider the reputation of the restaurant, so making sure hiring the future employees will make a even greater reputation of Roy’s on Melville. It gives us the chance to further create a 5 star service and gain more local customers. |
Growing suburb population | The suburb of Brunswick is approximately 5 km from the CBD if Melbourne making it popular for travellers and young families and young professionals. In the past 10 years Brunswick has quickly become a hip and arty suburb, boosting with coffee shops and boutiques. The population of Brunswick is 21,000 currently housing many flats and apartments making it the perfect time to make Roy’s on Melville a hot destination in Brunswick. |
Bigger lot size needed | Roy’s on Melville will plan to expand in two different ways with out having to open another shop.one is by expanding the restraint into the lot next-door and another one is by expanding by adding another level on top of the current shop. By doing these Roy’s on Melville will be able to invite and allow customers to dine who would’ve not been able to before due to the lack of available size, but with this expansion in place all the customers of Brunswick and around Melbourne are able to dine and make reservation with out being rejected or having to book another night. This will also increase the percentage of profit having more customers come in and dine equals more revenue for the business. |
Established business name | Roys on Melville is a well-established business in the northern suburbs it is the name on everyone lips. They have established a great reputation and now it is sure to attract more customers with the expansion. By having an established business name it makes it easer to invite new customers and grow a bigger return of customers making profit and business effective and efficient. |
Dominate the market in northern suburbs | Since Brunswick is a tight congested area it is really hard to have a big and open business (in size) so having the opportunity to do so will make Roy’s on Melville stand out and open their ‘huge’ doors to customers. When a restaurant stands out in size compared to other restaurants and cafes make the place seem more inviting and spacious. |
It will be more profitable | By expanding the restaurant it gives Roy’s on Melville more opportunity for profit growth this is because with more customers that are guaranteed to come through the door due to the established business it will create more of a positive cash flow and drive the business to success. |
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