Luxottica
Autor: Stella Kaminski • October 19, 2015 • Essay • 367 Words (2 Pages) • 885 Views
Today Luxottica’s worldwide strategy is mainly global with a high level of standardisagtion (in price, promotion, distribution or products) and low adaptation (in price, promotion, distribution or products) to foreign markets. Do you see any room for adaptation strategies in price, promotion, distribution or products?
A: Recommend /Suggest which aspects of the marketing mix strategy needs further consideration and provide a rationale. Your answer must provide evidence of reading with regards to academic journals relevant to the topic of international distribution strategy in the fashion industry.
adaptation: distribution: e.g.opened entirely new store in China
adaptation/distribution: full range of products (covering not only the main geographical areas but also the different segmens in the medium and higher range of the markets
cap und cappa
schöne und das biest
pochahontas
Ralph reichts
susi und strolch
PART 1
Today Luxottica’s worldwide strategy is mainly global with a high level of standardisagtion (in price, promotion, distribution or products) and low adaptation (in price, promotion, distribution or products) to foreign markets. Do you see any room for adaptation strategies in price, promotion, distribution or products?
A: Recommend /Suggest which aspects of the marketing mix strategy needs further consideration and provide a rationale. Your answer must provide evidence of reading with regards to academic journals relevant to the topic of international distribution strategy in the fashion industry.
adaptation: distribution: e.g.opened entirely new store in China
adaptation/distribution:
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