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Last update: June 12, 2015
  • Britvic - Two Types of Market Research - Primary and Secondary

    Britvic - Two Types of Market Research - Primary and Secondary

    There are two types of market research- Primary and Secondary. Britvic could use primary research also known as “field research”. This involves gathering the information first hand using sources such as questionnaires, telephone surveys and focus groups. The benefits of this are that the information is up-to-date and accurate. Britvic could also use secondary research otherwise known as “desk research”. This involves gathering information from existing/ published sources. Methods such as the internet, books, and

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    Essay Length: 284 Words / 2 Pages
    Submitted: January 15, 2012 Autor: stav1993
  • Marketing Research Paper Kellogg Company

    Marketing Research Paper Kellogg Company

    Marketing Research Paper Kellogg and New Product Innovation Managing the Marketing Function November 8, 2010 Executive Summary The Kellogg’s Company began over 100 years ago in Battle Creek, Michigan, producing ‘better-for-you’ breakfast foods with a strong focus on nutrition, health, and quality. Today, it has a wide geographical presence, manufacturing in 18 countries around the world and selling products in over 180, still maintaining its headquarters in Battle Creek. The company produces and markets ready-to-eat

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    Essay Length: 2,274 Words / 10 Pages
    Submitted: January 16, 2012 Autor: cgreiwe
  • Fin 419 - Assessing the Goal of Sports Products, Inc. Case

    Fin 419 - Assessing the Goal of Sports Products, Inc. Case

    Assessing the Goal of Sports Products, Inc. Fin/419 Use this as a guide only Goals Monitoring and establishing goals within a company can be a very challenging task to undertake. Most important is to ensure the stakeholders are considered while creating the goals of the company. While a conversation between Loren and Dale unfold some company concerns, they bring forth some important information to consider such as maximizing shareholder wealth, creating corporate governance, and form

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    Essay Length: 790 Words / 4 Pages
    Submitted: January 21, 2012 Autor: jamfsb1269
  • Economics Individual Assignment

    Economics Individual Assignment

    The Container Terminal Industry Identifying the Dominant Market Structure This research would set out to analyze the industry characteristics through forms of secondary research and conclude on identifying its Dominant market structure   Table of Contents 01 .The Global Container Terminal Industry…………………………………………………………………………………………3 02 .Research Objective………………………………………………………………………...4 03 .Research Methodology………………………………………………………………….…4 04 .The Dominant Industry characteristics………………………………………………..…4 04.1 .Few Large operators ………………………………………..………………………….4 04.2 .Competition based on Non Price Factors……………………………………………..5 04.3 .Homogenous Service providers………………………………………………………..6 04.4 .Larger number of Local operators

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    Essay Length: 316 Words / 2 Pages
    Submitted: January 21, 2012 Autor: rohi
  • Geometry Assignment

    Geometry Assignment

    Are you thinking about how to solve my geometry assignment? Well, its not just you, rather there are so many students who find it really tough to solve their geometry assignment and now most of them prefer to opt for the option like make my geometry online. If you will look for few days or years back, then geometry students were looking forward to pay someone so that their assignments can be completed quickly and

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    Essay Length: 307 Words / 2 Pages
    Submitted: January 28, 2012 Autor: reira818
  • Hrmg 3105 Assignment #2

    Hrmg 3105 Assignment #2

    HRMG 3105 Assignment 2 Facts Mr. Jason Miles was employed as a customer service representative in ACT Vancouver’s office for six months before he was dismissed, right after he had disclosed he had epilepsy and asked his supervisor for assistance in case he had attacks on the job. Based on a discussion with HR specialist and the management team in Operations, Sage Takata, Director Customer Service, terminated Mr. Jason Miles the next day after the

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    Essay Length: 1,446 Words / 6 Pages
    Submitted: February 4, 2012 Autor: tulmar
  • Survey Research Paper Using Questionnaires

    Survey Research Paper Using Questionnaires

    1Survey questionnaires are the most commonly used form of collecting market research data due to their simplicity but can be lead to wasted time and effort, useless data and frustrated respondents due to poor design. The methodology that I used for my research is qualitative methodology. Qualitative methodology often begins with a small sample size, sometimes an individual participant, a solitary text document or a small group, and follows a rigorously applied but loosely defined

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    Essay Length: 398 Words / 2 Pages
    Submitted: February 5, 2012 Autor: ellyterry
  • Research on Dengue Spreading Pattern in Sri Lankan Urban Cities

    Research on Dengue Spreading Pattern in Sri Lankan Urban Cities

    Research on creating a knowledge base on history of dengue in Sri Lankan urban cities Introduction Dengue viruses are mosquito-borne viruses that have plagued people for centuries. Starting in the middle of the 20th century, large-scale urbanization and increasing human populations in tropical parts of the world created conditions especially favorable for dengue transmission. These changes led to the current global dengue pandemic, which is characterized by a dramatic increase in dengue infections and an

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    Essay Length: 684 Words / 3 Pages
    Submitted: February 6, 2012 Autor: isuruni_am
  • Mkt Assignment

    Mkt Assignment

    (Marketing Management) This assignment constitutes 60% of your overall grade for this module. Submission date: 9th February 2012. “Marketers plan their market offering at five levels………The most basic level is the core benefit: the fundamental service or benefit that the customer is buying…….Marketers must see themselves as benefit providers.” Kotler, P., and Keller, K.L., (2009), A Framework for Marketing Management, 4th ed., Pearson Education, page 191. By reference to academic literature, explore and critically evaluate

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    Essay Length: 308 Words / 2 Pages
    Submitted: February 6, 2012 Autor: Akhil
  • Economies of Scale and Purchasing Power - Women's Sport Market

    Economies of Scale and Purchasing Power - Women's Sport Market

    I. Executive Summary II. Situation Analysis A. Environment 1. Economic conditions and trends (Just mere analysis I induced from the exhibit, no precise information from the case about the economy, not sure about the economies of scale and purchasing power, just finding ways to relate it with the subpart of the analysis, can we certainly include this? I'm having second thoughts if I was able to include some assumptions of which I must not.) The

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    Essay Length: 8,590 Words / 35 Pages
    Submitted: February 8, 2012 Autor: simba
  • Sports Marketing Take-Home Essay

    Sports Marketing Take-Home Essay

    Sports Marketing Take-Home Essay 1.) The Los Angeles Wave is an exciting new franchise entering the National Football League. As the marketing director for the team, I am proposing multiple marketing techniques that will help us achieve not only financial success but will help draw attention an popularity to the team. We will examine marketing strategies such as the halo effect, permanent seat licenses, celebrity endorsements as well as a S.W.O.T analysis. Also, the color

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    Essay Length: 286 Words / 2 Pages
    Submitted: February 8, 2012 Autor: larrybirdguru
  • Comm 401 - Midterm Assignment

    Comm 401 - Midterm Assignment

    COMM 401: Midterm Assignment Outline 1. State in your own words the main issue of the case (1 paragraph). Be specific. Do not paraphrase the case. Introduction Throughout the years Ice-Fili held the status of the market share leader in the ice cream industry in Russia, but some concern have been rising in the recent years due to increase in the competition. One of their biggest competitors is Nestle at the moment which holds the

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    Essay Length: 368 Words / 2 Pages
    Submitted: February 13, 2012 Autor: moto
  • Business Research for Decision Making

    Business Research for Decision Making

    Business Research for Decision Making Research is essentially an investigation and study of sources and/or materials that are necessary to establish the required facts and develop conclusions that will meet the requirements laid out by our customer. The goal of Formal Research focuses on specific information or areas that can help the business make better decisions in areas such as budget, market or customers through the use of theoretical or hypothetical approach. This approach has

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    Essay Length: 762 Words / 4 Pages
    Submitted: February 13, 2012 Autor: yingyang86
  • How Your Gender Affects a Career in Professional Sports

    How Your Gender Affects a Career in Professional Sports

    How your gender affects a career in Professional Sports Whether you are male or female plays a key part in your ability to have a lucrative career in professional sports. As young children we start out all on the same level. We can play the same sports, there are co-ed teams that we can play on together girls can play baseball, football, soccer. As we start to get a little older the powers that be,

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    Essay Length: 635 Words / 3 Pages
    Submitted: February 15, 2012 Autor: peter
  • Marketing Research

    Marketing Research

    Introduction Before undertaking any marketing research project, it is crucial to define the research objectives, what are you trying to achieve from the research and what do you need to know. After considering the objectives, marketing researchers need to utilize many types of research techniques and methodologies to collect data they required. There are two methodologies which are available for researchers either collect qualitative or quantitative information (1). Many researches, however, use several techniques, often

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    Essay Length: 1,747 Words / 7 Pages
    Submitted: February 19, 2012 Autor: andrey
  • Fat Cat Creations Marketing Research

    Fat Cat Creations Marketing Research

    1.0 Introduction Fat Cat Creations is an American company which has more than twenty years of experience in making raku pottery. It produces hanging raku cat ornaments. Each cat ornament is created individually and personally designed. Fat Cat Creations will sell its ceramic cats in galleries and at arts andcraft festivals in the whole country, as well as nationally on the Fat Cat Creations website. Ceramic art is a popular attraction of art and craft

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    Essay Length: 621 Words / 3 Pages
    Submitted: February 22, 2012 Autor: andrew
  • Writing Assignment Based on Short Stories - What Would You Have Done If You Were the American Girl?

    Writing Assignment Based on Short Stories - What Would You Have Done If You Were the American Girl?

    Writing Assignment based on Short Stories Question 1(b): What would you have done if you were The American girl? In this story, the cat represented a baby. The American girl always stresses that she want a cat, actually what she really want is to have a baby. If I am the American girl, I will try to sit down and discuss with my husband. I will tell him that I hope to have a baby

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    Essay Length: 364 Words / 2 Pages
    Submitted: February 23, 2012 Autor: simba
  • University Sport as Fertile Ground for Leadership Development

    University Sport as Fertile Ground for Leadership Development

    Leadership is a process to influence people achieving an objective and make the team be coherent in one organization. Sport leadership is one kind of leadership’s process to get people involved in sports activity and lead the team becomes success. In university sport, it provides a fertile ground for athletes to develop the sport leadership. Using my own experience in CityU as an example. CityU have formed Sports Team Council, which is a steering working

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    Essay Length: 250 Words / 1 Pages
    Submitted: February 23, 2012 Autor: water819
  • Arundel Partners Case Assignment

    Arundel Partners Case Assignment

    Arundel Partners Case Assignment 1. Why do the principals of Arundel Partners think they can make money buying sequel rights? Why would a studio sell something for less than what it’s worth? Why do the partners want to buy a portfolio in advance rather than negotiating film by film to buy them? 2. Even though Arundel must commit to the entire portfolio, they pay for sequel rights for each individual film before it is produced

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    Essay Length: 975 Words / 4 Pages
    Submitted: March 5, 2012 Autor: hoyan926
  • Ecommerce Assignment

    Ecommerce Assignment

    CP5008E eCommerce & eCRM Assignment 1 March 2012 Table of contents 1 Introduction 3 2 Survey and Result 3 3 E-book Market 3 4 Six Forces Analysis of the E-book Industry 4 4.1 Entry 4 4.2 Rivalry 5 4.3 Supplier Bargaining Power 5 4.4 Buyer Bargaining Power 6 4.5 Substitutes 6 4.6 Complements 7 5 SWOT Analysis 8 5.1 Strengths 8 5.1.1 Reputation and Marketing 8 5.1.2 Infrastructure for Content 8 5.1.3 Large Selection 8

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    Essay Length: 3,557 Words / 15 Pages
    Submitted: March 9, 2012 Autor: prof2034
  • Information Literacy Assignment 1

    Information Literacy Assignment 1

    SLS1103 Information Literacy Assignment 1-Reflective Paper Worksheet After reading the material and listening to “ISAEC the Librarian”, what are your ideas about information literacy and how it can help you? Information literacy is very important because it helps a student precisely retrieve information, organize information and use information. There is alot of information out there for a varitety of topics in all formats, and information literacy helps us to better use the information we need

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    Essay Length: 508 Words / 3 Pages
    Submitted: March 10, 2012 Autor: portln1
  • Research Strategy

    Research Strategy

    Conduct an Internet search by visiting the state websites for Arizona, Illinois, New York, and California. Locate the legal requirements to obtain admissible statements in these states. Include your research findings in the following table. In one to three paragraphs, answer the following questions regarding the regulatory information you found while conducting your research. 1. When reviewing the legal requirements to acquire an admissible statement, what similarities did you find among the four states? 2.

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    Essay Length: 366 Words / 2 Pages
    Submitted: March 11, 2012 Autor: krubaine
  • Research in Motion (rim) Case Analysis

    Research in Motion (rim) Case Analysis

    Executive Summary Research in Motion (RIM) is significantly a known company and the creator of the Blackberry for the business world. The wireless communications industry is an extremely competitive one, and RIM has positioned itself to continue to be a key player. Blackberry is a well known brand once listed as the number one buy in 2008. Their operation is listed in North American; however, it is still placed in Europe and Asia Pacific. Blackberry

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    Essay Length: 4,908 Words / 20 Pages
    Submitted: March 11, 2012 Autor: Kamal809
  • Risky Business: Professional Sports Labor Strikes

    Risky Business: Professional Sports Labor Strikes

    Risky Business: Professional Sports Labor Strikes Every professional sport has a players association and a commissioner’s office that is partnered up with the team owners. The players association and the commissioners’ office have a contractual agreement with each other, and the owners. These agreements run out every some odd years (each one is different). When the contracts run out the PA (Players association) and the owners, and commissioner have to come up with a new

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    Essay Length: 1,057 Words / 5 Pages
    Submitted: March 13, 2012 Autor: Branning
  • Tesco Market Research

    Tesco Market Research

    Market research is Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition. tesco improve their value for money offer based on shoppers perceptions of all aspects of the shopping experience. These include price, quality, range

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    Essay Length: 575 Words / 3 Pages
    Submitted: March 15, 2012 Autor: jellypooch

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