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Jolibee analysis

Autor:   •  February 28, 2011  •  2,572 Words (11 Pages)  •  2,669 Views

Page 1 of 11

Case Study about

Submitted by:

Ablaza, Mathew Jowen

Ditablan, Patricia Angelique

Garilva, Girlie

Hernandez, Jovic Anne

Sy, Milea Chim

I. Introduction

The company that has been chosen for this case study is Jollibee Foods Corporation. Tony Tan Caktiong is the president of Jollibee Foods Corporation. Jollibee began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept and now it becomes one of the fast-food major from the Philippines. The Jollibee mascot was inspired by local and foreign children's books. Lumba created the product names "Yumburger" and "ChickenJoy Jollibee became the first food service company to be listed in the Philippine Stock Exchange.

The business strategy of Tony Tan Caktiong in his own words is: "Ordinary people with extraordinary achievement". Jollibee enjoyed so much success that it got to its head and it started making all sorts of problems. ".

II. Objectives

A. Mission and Vision Jollibee Foods Corporation

B. Success story of Jollibee in the Philippines.

C. Franchise Jollibee

D. The issue of Jollibee earthworm patties

E. The issue Jollibee beating McDonalds

III. Contents

A. Facts

Values-Mission-Vision

Values

• Customer Focus

• Excellence

• Respect for the Individual

• Teamwork

• Spirit of Family and Fun

• Humility to Listen and Learn

• Honesty and Integrity

• Frugality

Mission

To serve great tasting food, bringing the joy of eating to everyone.

Vision

We are the best tasting QSR..

The most endearing brand...

that has ever been...

We

...

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