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Last update: February 17, 2015
  • Strategic Business Plan 2014-2019

    Strategic Business Plan 2014-2019

    DREAMS HOUSING CORPORATION http://www.systemsthinkingmethod.com/img/housing_services_improvement2.jpg STRATEGIC PLAN 2014-2019 PREAMBLE: DREAMS launched its strategic planning process in the fall of 2014 as a participatory, iterative engagement of its Board and senior leadership. DREAMS has identified long-term goals and a series of strategic initiatives that are essential to its future success. This plan is a five-year road map for the DREAMS Board and staff as they continue to grow the company’s leadership as a producer and owner of

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    Essay Length: 4,820 Words / 20 Pages
    Submitted: February 19, 2015 Autor: Jboy
  • Marketing Plan for McBride Financial

    Marketing Plan for McBride Financial

    MARKETING PLAN FOR MCBRIDE FINANCIAL Marketing Plan for McBride Financial Robert Marler BSA/310 November 9, 2014 Joseph Rezendes ________________ Marketing Plan for McBride Financial The market, and what it can do for your company. A great marketing plan can go a long way for your company and making your more competitive with the competition. Think of reaching across the barriers of distance and time to bring in new clients extending your business needs across the

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    Essay Length: 982 Words / 4 Pages
    Submitted: March 22, 2015 Autor: rtrmarler
  • Marketing Plan Completion

    Marketing Plan Completion

    Appendices Illustrations Appendix A Implementation Figure 13.1 MARKETING PLAN COMPLETION Start Date End Date Budget Department Sampling Techniques 10/23/14 10/13/15 P 300, 000. 00 Marketing Department Tradeshow #1 ` 10/20/14 12/20/14 P 106, 000. 00 Advertising Tradeshow #2 “ “ Tradeshow #3 “ “ Exhibit “ 03/27/15 P , 000. 00 “ Internet Promotion 10/25/14 10/13/15 P 100, 400. 00 “ PRODUCT INTERMEDIATION “ Robinsons Mall (San Nicolas) 11/05/14 11/20/15 P 150, 000. 00 “

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    Essay Length: 809 Words / 4 Pages
    Submitted: March 22, 2015 Autor: ejsalacup06
  • Strategic Marketing Process Paper

    Strategic Marketing Process Paper

    STRATEGIC MARKETING PROCESS PAPER Strategic Marketing Process Paper Leading as a general manager LDR-620 July 16, 2014 ________________ Strategic Marketing Process Paper Before a company can ascertain the wants of its prospective clients, it must take a look at their resources and proficiencies, which might comprise backing, time and human resources. Outside that, the company should contemplate the kind of rivalry that might be found in the current marketplace, and how technical, political, societal and

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    Essay Length: 749 Words / 3 Pages
    Submitted: March 22, 2015 Autor: feist29902
  • Chern’s: A Strategic Staffing Plan

    Chern’s: A Strategic Staffing Plan

    Chern’s: A Strategic Staffing Plan by martha,swetha,arun & tejal. Executive summary (create last) Company Profile Chern’s is a successful national chain of upscale apparel retail locations. It was founded 20 years ago by Ryan and Ann Chern as shoe and handbag retailers which, five years later, expanded their product line to become a full-scale clothing retailer. Their corporate vision is to provide their customers with the best quality merchandise and selection. Chern’s prides itself on

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    Essay Length: 2,062 Words / 9 Pages
    Submitted: April 4, 2015 Autor: swetha
  • Marketing Plan Lantelecom

    Marketing Plan Lantelecom

    Executive Summary Lantelecom emerges to attend and service the growing technological telecommunications market in Ecuador. There is an extensive list of advantages to work in overseas markets: new technologies, new improvements, better processes to execute activities, and other categories that make an impressive list of affordable opportunities in a competitive business environment. Additionally, considering the alliances with North American companies/ corporations, there is an unlimited amount of potential and continuous growth in needed communities.

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    Essay Length: 5,391 Words / 22 Pages
    Submitted: May 9, 2015 Autor: yzlm99
  • Cyafi’s Closset Marketing Plan

    Cyafi’s Closset Marketing Plan

    Executive Summary CYAFI’S CLOSSET is unisex online boutique and a show room on the Spintex road close to the Place Spermarket which deals in clothing manly from the United States of America and customized clothing using the African prints. Currently there is the need to buy quality and yet affordable cloth that will last you a long time. Most of the clothing and shoes and accessories in the market are the inferior one imported from

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    Essay Length: 4,561 Words / 19 Pages
    Submitted: May 11, 2015 Autor: afri78
  • Marketing Plan Segmentation

    Marketing Plan Segmentation

    Abstract Starbucks’s provides the coffee industry with products through its specialty shops. The market is very competitive with their direct competition of Dunkin Donuts, and soft drinks among others. For Starbuck’s to remain successful, they need to continue to be creative. A clear marketing plan statement is an important part of ensuring that the organization understands where it’s headed. In addition, position statement provides the management team with a framework to carry out the statement.

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    Essay Length: 852 Words / 4 Pages
    Submitted: May 12, 2015 Autor: mtva1970
  • Marketing Plan Kerby

    Marketing Plan Kerby

    Nicole Valavous (41198601)​​Abhinav Rishi (43678880) Joanna Ren (43496776)​​Jaydev Desai (43416680) Title page? Contents EXECUTIVE SUMMARY​3 1.​INTRODUCTION​4 2.​SITUATION ANALYSIS​5 3.​SWOT​8 4.​OBJECTIVES​10 4.1.​MARKETING OBJECTIVES​10 4.2.​FINANCIAL OBJECTIVES​10 5.​MARKET SEGMENTATION AND POSITIONING​10 5.1.​IDENTIFY​10 5.2.​EVALUATE​10 5.3.​SELECT​11 6.​MARKETING STRATEGIES​11 7.​ACTION PLAN​13 8.1.​ASSUMPTIONS (Kindly refer to the appendices for calculation of costs)​15 8.1.1.​Sales​15 8.1.2.​Sponsorship​15 8.1.3.​Development Cost​15 8.1.4.​Server​15 8.1.5.​Distribution cost​16 8.1.6.​Promotion cost:​16 8.1.7.​Training and Hiring​16 8.1.8.​Office Expenses​16 8.1.9.​Income Tax​16 8.1.10.​Physical Expenses​16 EXECUTIVE SUMMARY Kerby is a mobile application which allows consumers to swap,

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    Essay Length: 3,584 Words / 15 Pages
    Submitted: May 26, 2015 Autor: jiayiren
  • Strategic Business Plan

    Strategic Business Plan

    STRATEGIC BUSINESS PLAN Strategic Business Plan Reggnia Gilchrist Argosy University ________________ Table of Content 1.0 Executive Summary 2.0 Part I: Global Economy / Factors Affecting Global Economy 2.1 Motivations / Risks 2.2 Competitive Advantage in Global Markets 2.3 Entry Strategies for Global Expansion 2.4 Internet Approach / Strategy 3.0 Part II: Corporate Leadership 3.1 Direction Setting 3.2 Organizational Design 3.3 Organizational Culture 3.4 Leadership Traits 3.5 Ethical Organization Characteristics 3.6 Learning Organization Characteristics 4.0 Part

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    Essay Length: 1,998 Words / 8 Pages
    Submitted: July 8, 2015 Autor: nia345
  • Marketing Planning Guide

    Marketing Planning Guide

    MARKETING PLANNING GUIDE Marketing Planning Guide Santina Wood M1-A3/MKT230 06/25/2015 Instructor Kehres Abstract One of the most important roles within a company is the role of the marketing team. It is of the essential to have an already established and well-functioning department of marketing within the company so as to implement proper, ground breaking competitive marketing strategies. Such an established and well-functioning marketing department could potentially result in the company getting a better position in

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    Essay Length: 898 Words / 4 Pages
    Submitted: July 11, 2015 Autor: Santina Wood
  • New Product Launch Marketing Plan, Part I

    New Product Launch Marketing Plan, Part I

    NEW PRODUCT LAUNCH MARKETING PLAN, PART I New Product Launch Marketing Plan, Part I MKT 571 July 8, 2015 ________________ New Product Launch Marketing Plan, Part I Make-Up Art Cosmetics (M.A.C.) is a worldwide leader in professional cosmetics. The company began in Toronto, Canada in 1984. M.A.C. established itself as the ultimate color authority (www.maccosmetics.com, 2015). To continue its “colour authority” image the company has created an innovative product. The Magic Rainbow Tip Stick (the

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    Essay Length: 1,248 Words / 5 Pages
    Submitted: July 13, 2015 Autor: Byron Salter
  • Strategic Pr Planning

    Strategic Pr Planning

    COMM2381 Strategic PR Planning Assessment piece 2 GROUP EVALUATION SHEET This form is strictly confidential. This purpose of this form is to describe your input and the input of other group members – as well as what you’ve learnt from the experience - during the preparation of assessment Please submit this sheet to Turnitin BEFORE Monday 9am of Week 11. Failure to submit by the deadline will result in 0% for this piece of assessment

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    Essay Length: 698 Words / 3 Pages
    Submitted: July 15, 2015 Autor: Hang Pham Thuy
  • Marketing Plan Pharmasim

    Marketing Plan Pharmasim

    Table of Contents Executive Summary 3 Situation Assessment 4 Marketing Objective 6 Marketing Goals & Tactics 8 B2B Goals & Tactics 8 B2C Goals & Tactics 9 Financials/Marketing Plan Budget 10 Performance Monitoring/Measurement 12 Sources 14   Executive Summary An analysis of the OCM group was conducted at the end of period six to determine the marketing strategy moving forward over the next twelve months. Presently, Allround benefits from a strong consumer brand awareness 88.6%,

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    Essay Length: 2,921 Words / 12 Pages
    Submitted: July 19, 2015 Autor: sunshineshawn
  • Chanel's Marketing Plan

    Chanel's Marketing Plan

    Chanel's Marketing Plan Team members: Gah Fat Regina Linlin Xuehaige Executive Summary: Chanel is such famous fashion brand with a wide range of product mix including multi-product line like perfume, make up handbags, accessories. Changes product line cycle level of products focusing on brand name. Clearly stated with Strength, Weakness, Opportunity and threat. Unique Strategy Targeting Differentiation Positioning to survive in fashion market Along with competitive Product, Price, Place and promotion. Introduction: Chanel S.A. is

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    Essay Length: 2,774 Words / 12 Pages
    Submitted: July 21, 2015 Autor: idonknow
  • Marketing Plan Paper for L’oreal Paris

    Marketing Plan Paper for L’oreal Paris

    Final Marketing Plan for Presented by: Acoba, Divine Grace Advincula, Joanne Faith Aliermo, Christine Marie Belarmino, Marian Devela, Zarina Pauline Mando, Anjenette Monteiro, Benson Triguero, Rafael 1. Executive Summary Hair care industry in the Philippines is characterized by dominating multinational corporations targeting the mass market through aggressive above the line advertising. However, the country’s continuously improving economic conditions provide opportunities for other multinational corporations to enter the market and target niche markets with various differentiation

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    Essay Length: 5,939 Words / 24 Pages
    Submitted: August 5, 2015 Autor: solrequiem
  • Marketing Plan Example

    Marketing Plan Example

    Sean Quinn 2 Girls Taxi, LLC Mission Statement: To satisfy all you’re your transportation needs in a safe luxurious atmosphere…. Description 2 girls taxi, LLC is located in the kc metro area. We are fully licensed and insured our vehicle’s we do site seeing tours, airport transfers, shopping trips and just a ride out on the town. We offer several luxurious packages including drinks in our state of the art pink Cadillac’s fully loaded. And

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    Essay Length: 2,076 Words / 9 Pages
    Submitted: August 8, 2015 Autor: feltycoyote
  • Marketing Plan online Casino

    Marketing Plan online Casino

    Writing a Marketing Plan Company: ViaGame.Com Pvt. Ltd. Brand/Product/Service: Online Game Gambling Prepared by: Group names and details Group no. 2: Anvesh Srivastava(GJAN15CMM002), Nitesh Jain(GJAN15CMM009), Tasneem Pardiwala(GJAN15IBWM030), Aashna Khurana(GJAN15IBWM023), Anshul Shah(GJAN15GLSCM016) Guidelines Use the template below and research the relevant data to write a Market Plan for an internationally recognized product/brand of your choice. Make sure that you clearly state all of the key objectives and Strategies for your plan and outline how you will

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    Essay Length: 3,583 Words / 15 Pages
    Submitted: August 10, 2015 Autor: Anvesh Srivastava
  • Marketing of Services

    Marketing of Services

    Question 1: The Balance Sheet of Delta Ltd. shows of Rs270 million book value of long term debenture. The before tax yield to maturity of the debenture is 9 percent. Delta Ltd is expected to pay Rs.2.50 dividend in the next year and the analysts are expecting the future growth rate of dividend would be around 7%. Market price of Delta stock currently hovering around Rs.50 per share. Number of outstanding shares of Delta is

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    Essay Length: 818 Words / 4 Pages
    Submitted: September 19, 2015 Autor: Ganesh Babu
  • Marketing Plan Assignment

    Marketing Plan Assignment

    1.0 Executive summary: As an aftermarket inline skating accessory manufacturer, Pegasus Sports International wants to be a market leader in skating accessory market. However, there are some major manufacturers in skate market. They are not concern about skating accessory market. This is an opportunity for Pegasus Sports International. Moreover, different skating competition are increasing day by day across the world. To fulfill the customers’ demands Pegasus Sports International is working intensively. They are working on

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    Essay Length: 1,077 Words / 5 Pages
    Submitted: October 8, 2015 Autor: Tenver Ahmed Mozaed
  • Nespresso Marketing Plan

    Nespresso Marketing Plan

    Logo_Transparent Background_ (1) Project Report Nespresso marketing plan (60%) Commissioned by and prepared for: Principles of Marketing Management B.A/ (Hons) Business and Management University of Northampton, United Kingdom April 2015 module Tutor: Dr Adrian Liew By: Satveer Dhillon (UON ID: 15400105) Executive summary There is an opportunity for Nespresso to improve its sales over the next three years. Nespresso at the moment is only selling their espresso capsules online or in one of there three

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    Essay Length: 2,665 Words / 11 Pages
    Submitted: October 9, 2015 Autor: Sat_15
  • Marketing Plan for Coca-Cola in Myanmar

    Marketing Plan for Coca-Cola in Myanmar

    Module : MKT3017 Principles of Marketing Management 2014-2015 Marketing plan for Coca-cola in Myanmar Student name : MYAT THIN ZAR Stuent ID : 154182 ________________ Executive Summary This report is to plan an effective marketing for coca-cola in Myanmar. First of all, analyzing on the country’s macro and micro environment is carried out to find out about the country’s current politics, economics, technologies and social and then the current market review to get the general

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    Essay Length: 4,000 Words / 16 Pages
    Submitted: November 12, 2015 Autor: Karen Lin
  • Summary of Strategic Marketing - Part 1

    Summary of Strategic Marketing - Part 1

    Strategic Marketing Lecture part 1 Recources: assets and capapilities (customer-based assets, supply chain assets, internal marketing support assets, alliance-based marketing assets) (Advertising, promotion and selling; pricing and tendering; product and service management; distribution and logistics) Adaptive Marketing Capabilities: Focus Outside-In, Anticipate and respond Dynamic Marketing Capabilities: Focus Inside-Out, Create new assets External Factors: Macro-environment: PESTEL (Political,Economic,Social, Technological, Environmental,Legal) ! Focus on key driving factors of change ! Scenario-Analysis: uncertainty, plausible view of future, danger: not

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    Essay Length: 353 Words / 2 Pages
    Submitted: November 13, 2015 Autor: a. Fl.
  • Company Marketing Plan

    Company Marketing Plan

    Company Name Company Name Marketing Plan Date Presented by: Marketing Plan Executive Summary Executive summary goes here on its own page. **The executive summary must contain a short version of the recommendations. This area is a SHORT summary – its purpose is to entice the reader to open the case and read it. This is the LAST section that you should complete after you’ve reached a decision(s). It also should be on its own page

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    Essay Length: 1,464 Words / 6 Pages
    Submitted: November 21, 2015 Autor: Sadia Khan
  • Bus10311 Marketing Group Project Marketing Plan

    Bus10311 Marketing Group Project Marketing Plan

    BUS10311 Marketing GROUP PROJECT MARKETING PLAN (APRIL 2014) Tutorial Group No.: ______TD2_________ Tutor’s name: _Dr. Dimple Mirpuri_______ Date of submission: _____21st April, 2014______(Week__13__) Number of words: _________1299____________ Presentation group No. : ____TD2________ Presentation topic :___ New (B2C) Mobile Application Proposal______ Presenter’s name : 1. _Lau Tsz Kwan______ (Stud. ID. 53607665 ) 2. _Yung Ting Ting_____ (Stud. ID. 53608190 ) 3. _Yeung Pik Yiu______ (Stud. ID. 536060 ) 4. _Man Chung Yan_____(Stud. ID. 536000 ) CONTENTS

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    Essay Length: 2,369 Words / 10 Pages
    Submitted: November 22, 2015 Autor: unicorns1015

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