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2,355 Marketing strategy Free Papers: 326 - 350 (showing first 1,000 results)

Last update: February 13, 2015
  • Marketing Report: Bmw 7

    Marketing Report: Bmw 7

    Table of Contents 1.0. Qantas and Marketing Strategies 3 1.1. About the Company 3 1.2. Product and Services 3 1.3. Competitor Analysis 4 1.4. The Market 4 1.5. Market Segmentation 4 1.6. Promotional Strategies 5 1.7. Qantas Promotional Mix 5 2.0. Conclusion 6 3.0. Referencing..................................................................................................................6 1.0. Qantas and Marketing Strategies 1.1. About the Company Qantas is the second oldest airline in the world. Qantas and its regional subsidiaries carry more than 30 million passengers a

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    Essay Length: 502 Words / 3 Pages
    Submitted: September 26, 2011 Autor: boparai_22
  • Strategy in Absence of Competition

    Strategy in Absence of Competition

    WHAT IS STRATEGY Before answering the questions which are asked in the assignment I would prefer to describe my own understanding about strategy. It will be a lot easier to comprehend the rest of the assignment once my perspective about strategy is cleared to the reader. Different authors have defined strategy differently. Azdhar Karami (Strategy Formulation in Entrepreneurial Firms, 2007) discussed the opinions of Mintzberg and Quinn (1998) and Johnson and Scholes (1993) and he

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    Essay Length: 1,624 Words / 7 Pages
    Submitted: September 27, 2011 Autor: jon
  • Service and Relationship Marketing in Australian Airline Industry

    Service and Relationship Marketing in Australian Airline Industry

    EXECUTIVE SUMMARY Currently there are a lot of companies operating in the airline industry. There are some companies that focus on delivering good service to the customers while others focus on charging low cost fare to customers. In the Australian market, major players such as Qantas, Virgin Blue, Jet Star, and Tiger Airways have managed to survive in this highly competitive industry. Tiger Airways is one of the budget airliners that occupy a decent market

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    Essay Length: 5,133 Words / 21 Pages
    Submitted: September 28, 2011 Autor: andrew
  • International Marketing - Services Marketing and Standardisation

    International Marketing - Services Marketing and Standardisation

    International marketing Marketing services overseas Services marketing and standardisation Standardisation of services is harder than standardisation of goods due to the people element of service delivery The more local the service provider and the more local the delivery of the service the less likely the service is to be amenable to standardisation services and international market entry • Options include – Exporting – Licensing – Franchising – Joint ventures – Direct investments Final service influenced

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    Essay Length: 349 Words / 2 Pages
    Submitted: September 28, 2011 Autor: Antonio
  • Analyse Marketing Glup's (french)

    Analyse Marketing Glup's (french)

    Les points de vente sont des lieux incontournables de la rencontre entre les marques et les consommateurs, ce n'est plus uniquement le lieu ou l'on vend et l'on achète des produits. Ils ont donc un rôle très stratégique. Le flagship est un magasin d'une marque proposant une gamme très large de produit de l'entreprise. Il symbolise son image, ses valeurs et son identité. Il est une incarnation de la marque mais également un outil pour

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    Essay Length: 2,565 Words / 11 Pages
    Submitted: September 29, 2011 Autor: smipr
  • Liverpool Airport Marketing Managment

    Liverpool Airport Marketing Managment

    INTRODUCTION The case is about Liverpool Airport formally opened in 1930’s was also known as Speke Airport. At the time of Second World War it was used as a Royal Air force but in late 1960’s it was used commercially. To gain market and create a brand image among the passengers was very challenging for them as it had strong and competitive market. The major problem for LJLA was its geographical location, it was located

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    Essay Length: 573 Words / 3 Pages
    Submitted: September 29, 2011 Autor: ruchi_ker
  • Supply Chain Strategy of Subway

    Supply Chain Strategy of Subway

    Executive Summary Supply chain management is very important for organization getting successful in its industry. The following essay has chosen Subway Company as an example and analysis the fast food industry supply chain structure and Subway's new "green" strategy in its supply chain management. This report used academic sources to research Subway's sustainable development and indicates what aspects should Subway improved in the future. Company Profile Subway is the international famous brands in the world

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    Essay Length: 1,592 Words / 7 Pages
    Submitted: October 2, 2011 Autor: moto
  • Strategic Marketing 310 - Strategic Marketing of Hsbc Insurance

    Strategic Marketing 310 - Strategic Marketing of Hsbc Insurance

    Curtin University of Technology Strategic Marketing 310 Group Assignment SBU: Insurance Unit Coordinator: Ronald Regan Lecturer: Julie Chiu Executive Summary Hong Kong, acts as a leading insurance centre in Asia, the 2nd most developed insurance market after Japan, and has attracted many global top insurance companies. In 2009, Hong Kong’s total gross premiums fell 9.1% to HK$138.6 billion (US$17.9 billion). With the agreement with the World Trade Organization of China and Closer Economic Partnership Agreement

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    Essay Length: 1,288 Words / 6 Pages
    Submitted: October 2, 2011 Autor: yuki_k_1213
  • The Effect of Oil Price, Gold Price and the Us Interest Rates on the 4 Gcc Market Indices

    The Effect of Oil Price, Gold Price and the Us Interest Rates on the 4 Gcc Market Indices

    Introduction The Gulf States are experiencing unprecedented growth in their economies and stock markets. The number of companies listed and traded on the stock exchange has also gone up in the four GCC countries. Strong corporate results, coupled with increased business and consumer confidence in the region are sending the markets and indices to their all-time high. The hope is that this growth is based on real economic growth, sound market fundamentals, and realistic economic

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    Essay Length: 4,706 Words / 19 Pages
    Submitted: October 2, 2011 Autor: moto
  • Procter and Gamble Decision Sheet - Ldl Market

    Procter and Gamble Decision Sheet - Ldl Market

    P & G (A) decision sheet LDL market is a mature market with the introduction of a new brand every 2½years and an average of 2 price brands introduced and discontinued per year. P&G has 42% market share, followed by Colgate-Palmolive with 24% share and Lever brothers with 7% market share. The remaining 27% market consists of mainly generic and private label brands. The market has been segmented based on features of performance, mildness and

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    Essay Length: 527 Words / 3 Pages
    Submitted: October 3, 2011 Autor: moto
  • Slanket Case Study: Marketing Analysis

    Slanket Case Study: Marketing Analysis

    Summary Slanket has been operating business since January 2006 and has been experiencing steady growth in revenues since its conception. However the entrance of competitors has prevented Slanket from realizing forecasted revenues. At present, the most important goal for Slanket is to increase global revenues and the main impediment to achieving this goal is low consumer awareness of the Slanket. The best solution for achieving the above goal therefore is to pursue Direct Response Television

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    Essay Length: 579 Words / 3 Pages
    Submitted: October 4, 2011 Autor: kronicalist
  • Strategy in Emerging Economies (indonesian)

    Strategy in Emerging Economies (indonesian)

    Negara ekonomi berkembang adalah Negara-negara dengan pendapatan per kapita yang masih rendah, tetapi memiliki tingkat pertumbuhan ekonomi yang tinggi, dan situasi politik yang relatif kurang stabil. Negara-negara ini dibagi menjadi 2 grup: • Negara-negara berkembang di Asia, Amerika Latin, Afrika, dan Timur Tengah. • Negara-negara ekonomi transisi pecahan dari Uni Soviet, dan Cina. Untuk tetap berkembang, perusahaan (baik publik maupun privat) harus menerapkan strategi2 khusus menghadapi ketidakstabilan kondisi politik sekaligus perkembangan ekonomi yang cepat. Jurnal

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    Essay Length: 367 Words / 2 Pages
    Submitted: October 4, 2011 Autor: montana
  • What Do You Mean by Business Strategy?

    What Do You Mean by Business Strategy?

    “Demonstrate the steps involved in Forming, Implementing, Reviewing, & Developing A Business Strategy For an Organisation With Particular reference To its Significance For the Stakeholders.” Table of Contents 1. Introduction of Business Strategy 4 2. Principals of Business Strategy 5 3. SWOT Analysis 6 4. Significance of Stakeholders 7 5. Case Study of Virgin Atlantic Airline 8 6. SWOT Analysis of Virgin Atlantic 8 7. Financial Plan of Virgin Atlantic 10 8. Conclusion 11 9.

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    Essay Length: 261 Words / 2 Pages
    Submitted: October 7, 2011 Autor: raj1736
  • Functions of Secondary Market

    Functions of Secondary Market

    Functions of Secondary Market: The secondary market provides an organized place and the mechanism for trading in securities. They also ensure that the deals struck in the stock are fair and within the framework of law. The efficient functioning of the stock exchange creates a conductive climate for an active and growing primary market for new issues. An active and healthy secondary market in existing securities leads to better psychology of expectations; considerable broadening of

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    Essay Length: 572 Words / 3 Pages
    Submitted: October 7, 2011 Autor: really
  • Classic Airlines Marketing Solution

    Classic Airlines Marketing Solution

    Classic Airlines Marketing Solution Introduction Classic Airlines has more than 2,300 flights a day, it has a fleet of more than 3 jets, which in turn serves more than 240 cities. This is why Classic Airlines is considered one of the biggest airline companies in the industry today (University of Phoenix Scenario, 2009). Classic Airlines has developed some problems because of the problems with today's economy, and all of their overhead costs that continue to

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    Essay Length: 2,850 Words / 12 Pages
    Submitted: October 7, 2011 Autor: penmaker223
  • Marketing Mix - the Four P's

    Marketing Mix - the Four P's

    Marketing has many definitions depending on who is asked. Marketing is used everywhere, people market themselves, companies market to make profits, and there are non-profits that advertise to obtain help and put out information. The marketing theory uses four elements called the marketing mix also known in the marketing world as the four P’s, which are product, place, price, and promotion. Marketing can be described as advertisements of a product, where a company is trying

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    Essay Length: 1,953 Words / 8 Pages
    Submitted: October 8, 2011 Autor: rbailey524
  • Strategies for Corporate Anti Virus Symantecnya in Meet Consumer Demand (indonesian)

    Strategies for Corporate Anti Virus Symantecnya in Meet Consumer Demand (indonesian)

    Permintaan konsumen yang meningkat terhadap layanan anti virus, membuat Vincent Weafer menggunakan strategi yang inovatif untuk perusahaan Anti Virus Symantecnya dalam memenuhi permintaan konsumen. Strategi itu adalah dengan melakukan pembagian kelompok yang disebut Virus Hunters dan tersebar diseluruh dunia. Vincent Weafer memanfaatkan perbedaan waktu antara satu negara dengan negara lain, agar dia bisa memaksimalkan jam kerja perusahaannya sehingga pelayanan terhadap konsumen produknya dapat terpenuhi. Cara ini ditempuh dengan memindah mindahkan suatu pekerjaan dari satu tim

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    Essay Length: 410 Words / 2 Pages
    Submitted: October 11, 2011 Autor: Kirana_1010
  • Contrast Toshiba’s Business Strategy in Notebook Computers and the Operation Strategy in the Plant

    Contrast Toshiba’s Business Strategy in Notebook Computers and the Operation Strategy in the Plant

    Contrast Toshiba’s business strategy in notebook computers and the operation strategy in the plant. Toshiba’s business strategy- 1. Technologically superior products 2. Aggressive pricing Their operations strategy has many positives which complement their business strategy. The most salient ones are as follows- 1. Toshiba has superior display technology (TFT), hard disks, optical drives, Lithium Ion batteries etc and highly capable R&D facilities in their factory premises. 2. Toshiba has a sophisticated communication network which helps

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    Essay Length: 295 Words / 2 Pages
    Submitted: October 14, 2011 Autor: xxx143virus
  • Milk Market in China

    Milk Market in China

    The milk product market in China is very huge, and the totally milk consumption in China reached 19 million tons in 2006 and pass 25 million tons in 2008. This growth will place China’s market sized ahead of Major European milk market such as France. Today, Indo Milk is the Indonesia largest milk company, as a foreign brand for China consumer, Indo Milk have enough quality to attack the China milk market. Due to the

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    Essay Length: 251 Words / 2 Pages
    Submitted: October 14, 2011 Autor: sharky007
  • Ewfrwe If the Fair Market Value of the Securities Is Not Determinable

    Ewfrwe If the Fair Market Value of the Securities Is Not Determinable

    ewfrwe if the fair market value of the securities is not determinable 2) Illustrations a) A corporation issued 10,000 shares of common stock with a par value of $5 and a fair market value of $15 for land with a fair market value of $152,000 Land 150,000 Common Stock 50,000 (10,000 x 5) Paid-in Capital in Excess of Par--Common Stock 100,000 (10,000 x 10) b) A corporation issued 10,000 shares of common stock with a

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    Essay Length: 759 Words / 4 Pages
    Submitted: October 16, 2011 Autor: heshang007
  • Whole Foods Case Study - Discuss the Trends in Retailing of Organic Foods and the Impact of These Trends on Whole Foods Market

    Whole Foods Case Study - Discuss the Trends in Retailing of Organic Foods and the Impact of These Trends on Whole Foods Market

    Whole Foods Case Study Discuss the trends in retailing of organic foods and the impact of these trends on Whole Foods Market. Whole Foods is the world’s largest supermarket retail chain of natural and organic foods. This supermarket wanted higher quality, less processed, more flavor and preserved natural products. As the leader in natural and organic foods, Whole Foods looked for consumers that were concerned about what they were eating, their eating patterns and their

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    Essay Length: 1,365 Words / 6 Pages
    Submitted: October 17, 2011 Autor: kaffy
  • International Marketing

    International Marketing

    1 Introduction This report will, through the use of analytical tools, analyse the current situation of Bionade in terms of market trends, customers, competitors and the current position within the US market. Through this analysis strengths, weaknesses, opportunities and threats will be identified. A series of recommendations on how to take the brand forward will be identified. 1.1 Background Bionade is a successful brand of organically manufactured non-alcoholic refreshment. We originally broke into the USA

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    Essay Length: 926 Words / 4 Pages
    Submitted: October 20, 2011 Autor: bluegaf
  • International Expansion Strategies in the Automobile Industry

    International Expansion Strategies in the Automobile Industry

    International expansion strategies in the automobile industry A firm evolves its international entry strategy from exporting to more expensive types, including wholly owned subsidiaries (Dess, Eisner and Lumpkin, 2008, P.252). Exporting Many automobile manufacturing firms begin their international expansion as exporters then later switch to another strategy for serving a foreign market. In August 1957, two Toyota Crown sample cars arrived at Los Angeles, becoming the first Japanese passenger cars ever exported to the United

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    Essay Length: 815 Words / 4 Pages
    Submitted: October 27, 2011 Autor: liuben
  • 3m Strategies and Swot

    3m Strategies and Swot

    Focus on production efficiencies/ lean production through innovation to produce at lower cost that competition Outsource manufacturing where external efficiencies are available Enhance innovation + R&D as a core business strategy Adopt M&A strategies to enter new markets in the emerging economies Acquisitions in key operating areas Emerging markets with a growing manufacturing base and consumer spending. Continued global expansion Rising healthcare spending in the US Security concerns with weaker economy in the US could

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    Essay Length: 686 Words / 3 Pages
    Submitted: October 29, 2011 Autor: ardash
  • Classic Airlines Marketing Problem

    Classic Airlines Marketing Problem

    In today’s economy organizations must maximize growth and profitably margins when focusing on strategic marketing plans. Based in the United States Classic Airlines has a major presence in the airline industry. Currently facing organizational marketing issues that are external and internal the airline has yet to satisfy the demands of their stakeholders and target markets. Current issues have left the company with poor sales and reduced profits. In efforts to regain, attract and build sales

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    Essay Length: 465 Words / 2 Pages
    Submitted: October 30, 2011 Autor: kisha