Smartphones: Other It Products
Autor: viki • October 15, 2013 • Research Paper • 1,381 Words (6 Pages) • 1,114 Views
I. Introduction
In this assignment, I am going to analyze the following 9 products:
Smartphones: Other IT Products: Non-IT Products:
Google Moto X Phone
Amazon 3D Phone
Facebook Smartphone Google Glasses
Muzik Social Media Headphones
Microsoft Xbox One
Google Chromecast Tesla Electric Car
Shaq's Soda
Most of the products are in Information Technology field because of my expertise and educational background in technology. In the paper, I am also going to start by conduct comparison between the smartphones from three technology tycoons. Then I will analyze four other products in technology and two interesting non-IT ones.
II. Smartphones
Google Moto X Phone Amazon 3D Phone Facebook Smartphone
Mandate Extensive individualization 3D experience for smartphone users without 3D glasses Integrated Facebook experience
Category Analysis/ Needs Addressed Market trend / Need for unique cellphone designed by oneself Porter's Five Forces / Need for a more intuitional smartphone user interface Market Trend / Need for convenient and more frequent smartphone access to Facebook
Marketing Research/
Core User Qualitative / Youngster with a desire to show their uniqueness Qualitative / 30-50 year-old adults who appreciate intuitive designs more than fancy features Quantitative / People under-25 that have cellphone always in reach
Competitive Framework /
Competitors Smartphone /
Apples, Samsung, HTC, Motorola, LG, Nokia and Blackberry, etc.
Alternative Promises Showing personality / Optimized integration to other Google products Intuitional file management / 3D movies on-the-go Life closer to Facebook friends / Symbol of the social networking generation
Buzz Idea Design competition on social network websites Youtube video on the amazing 3D phone experience Facebook promotion
Long Term Success/ Failure Success Success Failure
Google Moto X
In designing the Moto X smartphone, Google continued its forward-looking tradition. In the world that everyone is immersed in the sea of black and silver smartphones, Moto X's mandate appears to be extensive individualization – in addition to various color selections, buyers have the option to personalize their phones' hues, patterns and
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