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  • Brand Consumption Meaning Across Cultures

    Brand Consumption Meaning Across Cultures

    Brand Consumption Meaning Across Cultures - A Case of UNIQOL in China and US Min Huang Words count: 2110 Introduction This report identified the consumption of Japanese brand “UNIQOL” meaning across cultures in two different countries: China and US, This brand became the most casual wear brands in China while

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    Essay Length: 2,058 Words / 9 Pages
    Submitted: February 21, 2016 Autor: Queenie Huang
  • Brand Differentiation Through Customer Relationship Management

    Brand Differentiation Through Customer Relationship Management

    Hilton Hotels: Brand Differentiation through CRM Hilton Hotels Brand Differentiation through Customer Relationship Management 1. Introduction Imagine, a traveler plans to go to New York City. He opened the Hilton Hotels’ home page, typed in the location, chosen a Hilton’s property site in Time Square, reviewed the available options, selected

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    Essay Length: 1,453 Words / 6 Pages
    Submitted: April 5, 2016 Autor: qijia1031
  • Brand Elements

    Brand Elements

    Brand elements analysis The market competition is very fierce so most companies are not only having one brand product; they often need to launch a new brand to develop new markets. Behind every new brand, there is not only a motive power from intense market competition but also is the

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    Essay Length: 1,539 Words / 7 Pages
    Submitted: September 29, 2014 Autor: templerun
  • Brand Elements Are Trademarkable Devices That Serve to Identify and Differentiate That Brand

    Brand Elements Are Trademarkable Devices That Serve to Identify and Differentiate That Brand

    Brand elements are trademarkable devices that serve to identify and differentiate that brand. The main six criteria for choosing brand elements: • Memorability • Meaningfulness • Likeability • Transferability • Adaptability • Protectability Brand Names: • Fundamentally important as it often captures the central theme or key association of a

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    Essay Length: 386 Words / 2 Pages
    Submitted: April 19, 2019 Autor: swat32
  • Brand Extension

    Brand Extension

    Today the brand name is important when launching new merchandise or a new product category (Blomquist and Holm 2004). According to Blom quist and Holm (2004) there is often difficult competition for organizations today within most every industry due to the fact that an increasing number of products become more

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    Essay Length: 1,386 Words / 6 Pages
    Submitted: April 14, 2011 Autor: viki
  • Brand Extension

    Brand Extension

    Abstract Brand extension is an important brand growth strategy. It is the widening of the range of products or services sold using a particular brand. The research has been done in order to find out the change in consumer’s attitude towards the brand extension and whether they are positive impacts

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    Essay Length: 1,657 Words / 7 Pages
    Submitted: April 29, 2012 Autor: saadi
  • Brand Extension

    Brand Extension

    A brand is the distinctive logo, symbol, or design that is aimed at building a relationship between the maker and the ultimate consumer. Brands help identify the maker of the product and allow others to assign responsibility for performance to a specific manufacturer. It also has an important value to

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    Essay Length: 1,323 Words / 6 Pages
    Submitted: September 26, 2013 Autor: anonymousSA
  • Brand Loyality

    Brand Loyality

    the papaer is about brand loyality among the students community of cochin. the factors taken into consideration over here are relationship marketing tactics, customer trust and customer satisfaction. the factors of relationship marketin that are taken into consideration are price perception, service quality, brand image and value offers. the study

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    Essay Length: 295 Words / 2 Pages
    Submitted: February 28, 2012 Autor: Antonio
  • Brand Loyalty

    Brand Loyalty

    There are many factors that may lead to a stronger brand loyalty towards foreign products compared to local products. Firstly, most of Malaysian consumers do not trust local brands, especially in terms of quality (Doctoroff, 2002). Research done by Wong and Sidek (2008) found that product quality is the most

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    Essay Length: 958 Words / 4 Pages
    Submitted: December 11, 2012 Autor: antoni
  • Brand Loyalty

    Brand Loyalty

    Brand Loyalty Brand Loyalty Marc Sullivan MKT/421 – Marketing Ken Metz In todays market it is not uncommon for a similar product to be produced by 3 or 4 different brands, allowing us freedom of choice. Based on the qualities and characteristics of a product consumers my develop loyalty to

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    Essay Length: 781 Words / 4 Pages
    Submitted: April 11, 2016 Autor: Marc Sullivan
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