Research Methodology

RESEARCH METHODOLOGY

Objective : a) To guide a student in preparing his/her synopsis

b) Scheduling of research

c) Types of research data needed

Introduction:

This is an important note; you are encouraged to read it thoroughly.

The purpose of offering the UOW students the Research Methodology lesson is to help students to complete their dissertation. It addresses many of the concerns that students have, and provides answers to many of the frequently asked questions about the final year dissertation.

The main objective of the dissertation is to provide an opportunity for students to undertake a major academic piece of work. It also enables students to investigate an area of business, which interest them, in a detailed rigorous way.

When students start their dissertation they need to make clear in what academic subject area they intend to work. As your degree is Bachelor of Science (Hons) in Business Administration majoring in Marketing, you are excepted to look from the marketing perspective. Example, the development of a new product at ICI could be investigated from a marketing perspective, looking at branding issues.

The final dissertation must be of an appropriate standard for a University of Wales Bachelor of Science (Hons) in Business Administration (Marketing) Degree .To achieve this :

a) the aims of the investigation should be clearly specified

b) the investigation should review, assess and draw on relevant previous research ;

c) the investigation should use appropriate research methods

d) the results, conclusions and any recommendations should be supported by appropriate evidence and arguments

e) the dissertation should be clearly written and presented , and should not exceed 12,000 words

( excluding appendices )

Guide to the process of developing a final year dissertation

Area of interest

Literature review to include

Theoretical development; Industrial situation

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