Proposal for Ikea (csr)

KEA, keeping prices low is a cornerstone, yet the low prices must never be at the expense of people or the environment. IKEA believes that social and environmental responsibility is a prerequisite for doing good business. The vision is to create a better life everyday to our stakeholders. IKEA also co-operates with companies, organizations and trade unions to develop and strengthen the impact on our work within the social and environmental field. Besides, IKEA collaborate with global conservation organization such as UNICEF, WWF and Save the Children to prevent child labour and supporting responsible forest. (appendix 1)

Child labour is downside aspect towards social responsibility as it damages emotional and intellectual growth in children as well as social. Child labour increased from poverty as the people aren’t able to support survive of the family members.

Ikea has formed a social initiative in 2005 where to address their practice to investing in a projects on a global average level. They have begun “The IKEA Way on Preventing Child Labour” (IKEA Singapore). The current proposal presents an Action Plan through which IKEA can take into account since they have express their interest in providing long-term commitment to South East Asia, especially India almost 23 million children up to the age of 14 working compared to any other country in the world. (One world)

And to increase amount of funds that is required, we would suggest that Ikea donates $0.50 for every transaction made by its customers with a minimum spent of $10.00. The action plan will consists of 4 phases.

Phase 1- Establishing of the foundation

1. Establish a Volunteer Service Council consisting of employees from Ikea it should also forge partnerships with non government organisation (e.g. international council for human rights) development aid agencies( e.g. USAID),construction companies(e.g. United Engineers Limited)

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