Business / Nike Case
Autor: lilighting_16 03 April 2012
Words: 1037 | Pages: 5
Nike the largest supplier in the world is a major supplier of athletic shoes, apparel, and sports equipment. Nike’s goal is to develop products that help athletes of every level of ability to reach their potential. Nike wants to create their business opportunities that set Nike apart from the competition and provide value for shareholders. They are the largest seller of athletic footwear and athletic appeal in the world. The company continues to grow by creating designs for men, women, and children. The top selling product category includes running, basketball, women’s and children training shoes. The company also designs gear for sports such as: tennis, soccer, volleyball, golf, bicycling, cheerleading, swimming, hiking, football, baseball, and other athletic activities. Nike focuses on global economy, technology, politics, natural environment, demographic, and socio-cultural.
Most of Nike’s apparel is manufacturer outside of the United States, which is very important to a successful company. 98 percent of the equipment is from China, Vietnam, Indonesia, Thailand and an estimate of 30 other outsider countries. This helps Nike with competition because it helps globally and helps with international buyers and consumer growth. The materials used from the other countries are rubber, leather, plastic, nylon, canvas, cushioning materials, metal hardware, heat resistant fabrics, and threads.
Nike is highly advertized especially from famous athletes, coaches, teams, and leagues, For example, Michael Jordan, Serena Williams, Tiger Woods, Kobe Bryant, Lebron James, and Carmelo Anthony.
In order to maintain its dominance in the industry and stay competitive, Nike actively responds to trends and changes in consumer preferences by adjusting the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through aggressive marketing. Its primary areas of marketing remain Net TV and magazines. Nike also sp...