Marketing Concepts

But in a highly competitive and turbulent market, OXO has focused on evaluating and modifying its marketing strategy in order to grow the brand. This video demonstrates how OXO is using strategic planning to ensure that its marketing strategy results in the best marketing mix for the best and most profitable customers.OXO makes quality products and their value is in the design and technology. When I explored their web site the first thing I noticed was their focus was on the value proposition of good design and not their prices. While their products might cost more than their competitors, the quality that goes into their products far out weights their price. All of their products have a lifetime guarantee because of this quality. If for any reason, a customer is not satisfied with an OXO product, all they need to do is return it for replacement or full refund.

OXO’s value proposition is different than most companies that produce the same kind of product’s that OXO produces. While other companies focus on what goes into their products to make them cheaper, OXO uses only top quality materials, because most of their products are designed and made for those who have physical handicaps.

The three levels of product, according to our e- book, are the augmented product, which adds a guarantee to the product, the actual product and the core customer value. When OXO develops a product they are always one step ahead of their competitors. OXO develops the core of their products first with ergonomics in mind and then the cost, because as I mentioned above, a lot of their sales are from people who find it difficult using some of the cheaper brands of products that are out on the market. That is one of the main reasons why OXO’s products might cost more.

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