Business / Marketing Case
Autor: andrew 13 September 2011
Words: 451 | Pages: 2
Whenever a new product comes on the market, the public must be convinced that this is a product that they cannot live without. The benefits and advantages of the new versus the old must be compelling if you are going to convince shoppers to switch to new fangled brands and items. This is most definitely the case when it comes to marketing hybrid cars. When such a new technology becomes available for the average Joe, he must be sold on the positives of becoming one of the first to own this new technology. This wasn't terribly difficult in the case of a fuel efficient car that was introduced at a time when gas prices were skyrocketing. In fact, the marketing of hybrid cars was so effective; it is hard to find any of these vehicles available for sale today.
The obvious benefits that were used in marketing hybrid cars were the fuel efficiency and the environmental friendliness of these vehicles. Fuel efficiency was the first advantage, since many of the cars will reap 20-30 more miles to the gallon than similar styles that are not hybrid vehicles. Marketing hybrid cars revolved primarily around getting this information out to the general public. Once people realized how much they could save in gasoline prices simply by switching to a hybrid vehicle, the sales began to boom. The reason for this amazing fuel efficiency is the combination of a small gasoline engine that works in tandem with an electric motor that can recharge itself with the help of the gasoline engine. Amazing technology that results in a car that needs less fuel to run.
The other benefit that was used in marketing hybrid cars was the environmental friendliness of these vehicles. First, burning less fuel is good for the environment for obvious reasons. These hybrid vehicles also have much cleaner emissions, meaning that their capacity for polluting the environment is much less. Since many folks today are very concerned about the state of our environment, marketing hybrid cars for their cleanliness and l...