Management Case

Table of contents.

Introduction...................................................................................2

The production..............................................................................3

Consumption.................................................................................4

Export............................................................................................5

Influence of individual growers......................................................5

Roles of transnational corporations...............................................7

Conclusion.....................................................................................7

Reference list.................................................................................8

With the aid of statistics and practical examples, provide a current account of the structure and operation of the global tea market with reference to the following variables:

1. The production, consumption and exporting of tea

2. The influence of individual growers on the price of tea

3. The role of transnational corporations in the tea market.

Introduction

This assignment focuses or examines the following:

Firstly, it focuses on the demand, supply of tea and how it is transferred from one country to another.

Secondly, it examines the effects or power a person planting tea has in the price of tea.

Finally, the part multinational companies play in many other countries.

World producers of tea.

Countries Production 2008 World total

2004 %change

1 China

1,257,384 metric tonnes 32.36% +46.99%

2 India 805,180 metric tonnes 20.72% +257.122%

3 Kenya 345,800 metric tonnes 8.90% -8.294%

4 Sri Lanka 318,470 metric tonnes 8.19% +6.531%

5 Turkey 198,046 metric tonnes 5.09% +3.369%

The table above shows the producers of tea in metric tonnes.

(Scott