Jones Aquatic Center Business Plan
Autor: jzhang6 • October 5, 2012 • Business Plan • 6,967 Words (28 Pages) • 1,516 Views
Jones Aquatic Center
Business Plan
Ali Alwayel, Wei Gao, Chunna Gu, Hui Li,
Xue Lou, Sarah Roth & Xu Yao
BRIGHT CONSULTING
color your ideas
Emporia State University
MK 864 & FI 850
Dr. Kevin Coulson & Dr. Tanja Steigner
April 28, 2011
TABLE OF CONTENTS
EXECUTIVE SUMMARY………………………………………………………………. 2
SITUATION ANALYSIS………………………………………………………………… 2
The Internal Environment……………………………………………………….. 2
The Customer Environment……………………………………………………... 3
The External Environment………………………………………………………. 4
SWOT ANALYSIS……………………………………………………………………….. 5
Strengths…………………………………………………………………………... 5
Weaknesses………………………………………………………………………... 6
Opportunities……………………………………………………………………... 6
Threats…………………………………………………………………………….. 7
Developing Competitive Advantages…….………………………………………. 7
Developing a Strategic Focus…………………………………………………….. 7
TARGET MARKET OBJECTIVES……………………………………………………. 8
MARKETING STRATEGY……………………………………………………………... 8
Target Market Description………………………………………………………...8
Marketing Positioning Strategy………………………………………………….. 9
MARKETING IMPLEMENTATION…………………………………………………... 14
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