Interernal Scanning

Step 3: Environmental Scanning

• How do we evaluate the scope of our operations and primary competitors?

• What industry forces work for and against us? What strategic group are we in, and what are the mobility barriers?

• Whom do we serve and who has a stake in our actions? What are their needs and requirements?

• What major products and services do we provide these stakeholders?

• How do we provide these products and services?

• How can we improve these products and services?

• Based on the above, do you think stakeholder support will remain about the same?

• Based on the above, what is the scenario for the future?

Step 4: Strategy Evaluation

• What business(es) should we be in to add shareholder value? What is our generic business strategy? How about our international strategy?

• How do you evaluate this current strategy?

• What really makes the difference between success and failure in our business? What are the industry key success factors?

• Is the strategy consistent with the foregoing analysis?

• Is the strategy consistent with desired risk, available resources, and timing?

Step 5: Administrative Considerations

• What is the role of headquarters? How are we creating a "learning organization"?

• How are our value-creating activities organized? How should we measure and re-organize these processes?

• What kind of structure characterizes our organization?

• In what ways and in what directions do our systems focus people’s attention and energy?

• What are the guiding concepts or fundamental ideas around which we have built our organization?

• What are the basic management characteristics in this organization?

• Describe our approach to human resource management.

• To what extent do the above structure, systems, and processes uniquely reinforce and support our strategy?

• Can we change and transform the organization?

Step 6: Action Planning

• Which activities will enhance our organization’s performance?

• What are the planning premises?

• What a...