Business / Industrial Trends
Autor: rita 30 November 2011
Words: 439 | Pages: 2
One of the major goals to helping Drug Test Authority grow their business is to help gain clientele that will ultimately bring an everlasting profitability for the company. Looking at the current trends in industry, it is clear that the major trend that should be addressed is the current employment trend. Right now in the Greater Cincinnati area there are many seasonal jobs being offered by many manufacturing companies and other companies alike that get flourishing business during the holidays. These companies usually do require drug testing and background checks. If a good strategy is implemented to get these companies to grasp the luxury that the Drug Test Authority has to offer it will help aide in the unlimited possibilities of profit for the company.
A recommended strategy that could be taken is a differentiation approach, according to the text; this could be provided in many different ways such as premium quality, technological superiority, outstanding customer service, rapid product innovation, or convenient online shopping options. The company is already grasping a few of these strategies such as providing premium quality through the innovative on-site test site with the technological superiority of all the allied testing facilities willing to work with Drug Test Authority to make this business effective. The website is functional, but could provide a more innovative way to develop leads for the company that could eventually provide profit. The biggest strategy the company has is the convenience factor. If companies realize the significance of how much easier and efficient the Drug Test Authority makes the employment process there would be no question as to the possibilities that would come onboard. To implement this there would obviously need to be a good advertising strategy to market the company and their idea.
Another way to accomplish the goal of fighting the "War against Drugs" is to target a lot of the big compan...