Dell and Ikea

company customer focus:

Dell

At dell company they want to make sure that computer users were served and satisfied well , therefore the company segmented its customers to groups. The idea behind this segmentation is to put customers with same needs into relevant group. Dell company divides its customer to two segments which are business customer and individual consumer. Business customers are divided into different subgroups like large companies, government, education, hospitals and small business. Dell uses Customization strategy to produce its product based on various user needs. Dell company produces it products based on customer usage of product and the task they perform . Therefore, dell company have different products for different group of customer. Customer analysis at dell company goes around understand of what customers need

IKEA

The target market for IKEA company is low and middle income people with are concerned about design and innovation. The company always understand customer need and meet their expectations. IKEA understand the people spent their money and time which customer lifestyle. IKEA targeting wide market who are segmented to four group young couples, older couples, self-conscious single and confident singles. Usually IKEA understand customer needs by absorbing customer living way to design its products. Customer buying habit changes as their life changes. IKEA conduct marketing research to know more about customer lifestyle. To know more about customer perceptions of existing products and services provided by IKEA.

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