Fashion Forward Cost Analysis

Fashion forward looks to make fashionable clothes more accessible to the young urban woman of today. Fashion Forward will eliminate the middle man and offer creative outdoor clothing that is both functional and beautiful. The savings are passed on to our customers who will be paying a fraction of what they normally do for current retreated fashion in stores.

For the first year Fashion Forward will concentrate only on the best fabric, designs and styling.

Strength of Fashion Forward is that it will not maintain any clothing inventory. Fashion Forward will contract with a local company in Ludhiana called Sartej Exporters, to produce and ship all Fashion Forward clothing. The design team will work closely with Sartej Exporter’s manufacturing facilities. Sartej Exporters will maintain the inventory and will produce sufficient product to meet the planned demand.

Fashion Forward’s mission is to present consumers with designs, styling and clothes that energizes any outdoor activity. Fashion Forward has comfortable, durable clothing that will look and feel wonderful and will be readily available and also carry reasonable price tags with it.

• Accessible website that is entertaining to surf. Like a trip to your favorite store where you always find something new that you want.

• Establishing a strong advertising campaign in a traditional media vehicle; i.e. magazines.

• Excellent vendor relationship that will facilitate quality manufacturing of Fashion Forward's clothing and quick shipment of orders.

• Acquiring an excellent design staff.

Fashion Forward will offer creative women's outdoor clothing, online, that is both functional and beautiful. Vineet Das and Rutli Mohanty, co-owners of Fashion Forward , will create a cost-effective operation

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