Contemporary Issues in Business
Autor: Amritpal Singh • May 30, 2015 • Coursework • 4,140 Words (17 Pages) • 776 Views
London School of Business and Finance
University of Central Lancashire
Contemporary Issues in Business (BU3016)
Modern concerns and its effect on Samsung
Tutor: MR. Marong
Prepared by: Amritpal Singh
Date: 15th December 2014
Table of Contents
Introduction……………………………………………………………………………………………………………………………………..3
Five Contemporary Issues in Business………………………………………………………………………………………………..3
Globalizations…………………………………………………………………………………………………………………………………….4
New market opportunities
Allocation of Resources
Elimination of poor performers
Currency fluctuation
Targeting wide range customers:
Population growth/Life Expectancy:
Customer Loss
Income level of market segments
Creating brand image:
Market leader
Increase Cost
Exclusion in consumer market
Target Advertising
Environmental Conscious
Skill obsolescence
Security Breach
Profit from consumerism
Marketing
Consequences of voiding consumerism
Conclusion
References
Appendix
To: Managing Director of Samsung Ltd.
From: Personnel Manager
Date: 15th December 2014
Subject: Modern concerns and its effect on Samsung
1.0 Introduction
As a personnel managers of Samsung Electronics Inc. this report is prepared on the request of the Managing Director. Aim of this report is to address positive and negative issues of five contemporary issues which have great effect on Samsung. Moreover, the report highlights the solution for the negatives caused by different issues.
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