Arizona Soccer Case

The case study of Arizona soccer camp is focusing on the impact, effects and popularity of the soccer game in country of United States of America. Alan Meeder and Ron Walters, two entrepreneurs were determined to open a soccer camp for children as a business in the area of Phoenix at the Maricopa County, Arizona in the year 1979. Soccer as a sport in the United States underwent various cycles in the past, starting from the late 1800s when it was famous only in certain ethnics such as Scottish, English and Irish immigrants with area around New York, New Jersey and Philadelphia. Early part of 1900s and 2000s had a decline in the popularity because of isolationist attitude for the sport was seen. The sport gained popularity in 1960's and in the recent years. This increasing development of soccer created business opportunity for the investor by way of teaching soccer skills to successful players on amateur and professional levels and to provide a beneficial social experience for children between the ages of eight and sixteen (inclusive) living in Maricopa County, Arizona. In order to initiate a business set up, the two entrepreneurs in their analysis considered the factors essential in the external and the internal environment and did the SWOT analysis with each of the factors affecting the internal and external environment. The Leisure industry, Market, Customer and the competition were taken in account as well as in internal environment Management, Personnel, Location and Finances were taken in account.

SWOT Analysis

The following outlines the most significant strengths and weaknesses internal to Arizona Soccer Camp, and the opportunities and threats that exist in its environment.

1. Strengths:

Experienced and skillful Personnel: It was started from Meeder and Waltters had knowledge, skills and personal liking in soccer. Meeder used to play semi-pro soccer in California and

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