Springfield Nor’easters Analysis of Alternatives

Analysis of Alternatives

The Springfield Nor’easters are faced with some alternatives while deciding on the price plan for their tickets. As we see it there are three alternatives that Springfield Nor’easters could go with. They will be selling the tickets as a single game ticket, five-game tickets, half-season ticket (20 games), or full-season ticket (38 games).

The first alternative is to sell only flat price tickets, with no premium for grandstand seating. The tickets would be sold at the following prices:

Single Game: $10 per ticket per game

Five-Game: $8 per ticket, at a total of $40 for five tickets

Half-Season: $6 per ticket, at a total of $120 for 20 tickets

Full-Season: $4 per ticket, at a total of $152 for 38 tickets

The second alternative would be to sell the two different types of seating, bleachers and grandstand, at two different price levels. The grandstand seats would be sold at 20% above bleacher seats. The tickets would be sold at the following prices:

Single Game: $10 per ticket for bleacher seating and $12.00 for grandstand seating

Five-Game: $40 per ticket booklet for bleacher seating and $48 for grandstand seating

Half-Season: $120 per ticket booklet for bleacher seating and $144 for grandstand seating

Full-Season: $152 per ticket booklet for bleacher seating and $182.40 for grandstand seating

With this alternative

The third alternative is to conduct another survey. Springfield Nor’Easters could start by designing a shorter more simple survey. They can also figure out new ways of reaching people besides mail, such as setting up a booth at a mall. Their goal would be to increase the amount of responses they receive, this will hopefully provide more information and create less chances of error.

When considering the three different alternatives they should consider the following:

1. The team has to generate enough revenue to at least cover their fixed and variable costs, break even

2. The plan needs to aim for maximum occupancy for each game, this will help with concession sales

3. Tickets will have to be affordable in comparison to other sporting events as well as entertainment in the area like bowling, movies, etc…

4. They

...