Amerisourcebergen Case Study
Autor: Abhishek Bhatnagar • March 26, 2016 • Case Study • 4,859 Words (20 Pages) • 664 Views
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Table of Contents
Executive Summary
About the Company
External Environment Audit
Industry Environment Analysis
Competitive Environment Analysis
Porter’s 5 forces analysis
Internal Environment Audit
Market Growth Strategy
Finance
Organizational Structure
SWOT Analysis
Conclusion
References
Executive Summary
AmerisourceBergen is one of the market leaders in pharmaceutical wholesaler market. The firm is driving its growth through innovative partnerships with major global manufacturers, providers and pharmacies to improve product penetration and efficiency by optimizing its pharmaceutical supply chain. It is an integral entity of the largest global generics purchasing organization and one of the leading specialty pharmaceutical services provider in the world. It is partnering with more community and pushing for improved health system pharmacies than any of its competitors. As of now its well positioned to capitalize on the dynamic changes in the pharmaceutical market. Its diverse range of product portfolio, commercialization and distribution network to pharmacies, provider and manufacturer of solutions they are working to make the world a better place for patient care.
The report is constructed as a corporate analysis of AmerisourceBergen. The first half of the report covers the company information and the history of the company, the environment where the company functions. The second part of the report deals with the external environment analysis under which the various factors such as political and legislature, economic, technological impact the pharmaceutical wholesale industry. This followed by the industry analysis and the competitive analysis for the sector, with the porter’s 5 forces analysis.
The third half of the report deals with the internal audit, which includes information regarding finances, marketing strategy, organizational structure. The report will analyze the strength and weakness of the organization vis-à-vis its environment and competitors. The report shall also highlight the threats and opportunities for the firm in the current geopolitical climate.
The final conclusion of the report highlights how the above factors will impact the functionality and operability of AmerisourceBergen in the near future.
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