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National Geographic Channel Essay

Autor:   •  February 23, 2012  •  Essay  •  508 Words (3 Pages)  •  2,612 Views

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Appealing TV Commercial

All TV stations are displaying different forms of commercial with different messages. These messages are usually trying to attack our minds to encapsulate those ideas to the viewers. In my opinion with basis of my psychographic profile, the most appealing TV commercial is the "Live Curious" commercial of National Geographic Channel. This commercial is very remarkable as it tries to invite viewers to live curious. The commercial is bounded with questions of what we know, how we view the world, and what drives us forward. These questions are realizations that we exist together with questions that need to be answered.

Life is unimaginable without questions. On this commercial, it is a confirmation of true ideas behind the science and art of the world. I can totally describe this as a high-impact commercial, because the individual messages are simple, but collectively, they have a strong and meaningful concept. It encourages people to think and to become aware of our physical world, because ignorance of this dimension is boring and completely useless. If ignorance will always be on a person's mind, then he is like a living dead. So, if you want to know and to learn more, then you are definitely alive. This will make our lives more interesting and more meaningful, because you will challenge yourself first before you possibly know the truth.

The message structure and content of the commercial is very simple. It was conceptualized to depict the connectivity of different matters in this world. To further explain it, here is a copy of the voiceover script in the commercial:

"If you are, you breath. If you breath, you talk. If you talk, you ask. If you ask, you think. If you think, you search. If you search, you experience. If you experience, you learn. If you learn, you grow. If you grow, you wish. If you wish, you find. If you find, you doubt. If you doubt, you question.

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